Retouching
PROOFING
We offer a proof for each piece that we print. Proofing allows us to match the best color to the original piece of art. For fine line color reproduction, it is a requirement that each piece gets "proofed." Each substrate, ink, and machine combination is unique, and thus, every image needs to be adjusted for printing on canvas.
We run actual "press proofs" of your piece on the machine and substrate we are going to print the production run on. The proofs are approximately 10x12" mini prints of the final piece. We then judge them in a color-controlled environment. We will adjust the color of the piece until we think it is good enough to submit to the artist or decision-maker.
One of the things that differentiate us amongst printmakers is our exact color matching ability. Proofing is where the "Rubber Meets the Road" in printmaking, which is why we average between 5 to 20 hours of labor on any one image.
digital Archiving
All artists should have all their important work photographed and archived prior to selling it. Once we have your file, we can store it for you for later reproductions. There is also the ability to license an image. Once the original work is sold, the new owner, while not having the rights to reproduce the piece, does not have to lend it back to the artist so that it can be photographed. Therefore, we advise all artists to photograph and archive any work of significance. Once this is done, the piece can be sold, and the image can be used many years down the line as an image in a retrospective coffee table book or as a limited edition being sold at a Solo Show.
All your data is archived and stored in-house. Our file servers back up automatically at night for active jobs, and a hard copy DVD is stored here at our location. Another hard copy is stored off–site to ensure that your data is never lost in the event of fire or flood or if the DVD it is stored on fails, which occasionally happens. Most printmakers lack this level of sophistication. You will never have to worry when you work with us.
Importance of Archiving
Many artists do not realize that in the large majority of cases, the reproduction rights to the image they created are worth far more than the tangible piece of art. If you were to make a 30x40 canvas reproduction, an average retail unframed price in a North American gallery would be $1,500. If you were to wholesale an edition of 150 prints, with 15 artist’s proofs, to a gallery for $750 each, it would have an earning potential of $123,750. This is only one example of the potential of reproduction rights. There is also the ability to license an image. Once an original work is sold, the new owner, while not having the rights to reproduce the piece, does not have to lend it back to the artist so that it can be photographed. So, archiving before the work is sold is the key.
Corrective Lighting
We are equipped with various light sources to mimic our client’s light source. From 5000K Banks to Warm Halogen and New LED lighting. Let us know where your artwork will be displayed, and we can match the source to ensure we are viewing artwork under the same conditions.